Digital Video Production & Social Media Content
Role: Video Producer, Content Strategist
Project Type: YouTube Production & Short-Form Video Campaign
Overview
Superpulls is a Pokémon TCG company specializing in attending trading events, connecting with collectors, and building a community around the trading card market. They wanted to expand their online presence to reach more fans outside of events and position themselves as a go-to hub for Pokémon TCG content.
My Contribution
- YouTube Video Production
- Developed the concept, storyline, and pacing for the long-form video.
- Edited footage to balance entertainment and information, ensuring the video kept the audience's attention while aligning with the brand tone.
- Designed compelling thumbnails and titles to maximize click-through rates.
- Short-Form Video Strategy
- Created a batch of short-form videos tailored for vertical viewing.
- Focused on quick hooks and high-energy editing to capture attention within the first 3 seconds.
- Optimized content variations for different platforms, adjusting captions, aspect ratios, and length.
- Social Media Integration
- Built a posting strategy to leverage trending audio and hashtags.
- Ensured each short linked back to the full YouTube video to drive cross-platform traffic.
- Monitored performance metrics and engagement to refine future content approaches.
Impact
- Increased brand visibility through consistent and optimized short-form posting.
- Drove traffic to the long-form YouTube video by using shorts as teasers.
- Strengthened brand presence on multiple platforms, laying the foundation for future audience growth.
Key Skills Used
🎥 Video Editing & Production
📱 Short-Form Content Creation (Reels, TikTok, Shorts)
🎨 Thumbnail & Visual Design
📊 Social Media Analytics & Engagement Strategy
📝 Content Planning & Scripting