Holistic Healing Mama

Holistic Healing Mama

1 min read

My Work with HHM

I partnered with HHM to expand her digital presence, strengthen her brand identity, and position her as an authority in the fertility, birth, and postpartum space. My work included:

  • "Birthmas" Campaign & Content Map
    I created a "Birthmas" content map that served as a daily posting and storytelling guide during the holiday season. This calendar blended educational posts, community engagement, and celebratory birth stories, helping HHM connect with her audience in a warm, structured way.
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  • Rebranding & Launch Strategy
    I supported HHM’s rebranding process, refreshing her visual identity and messaging to align with her sacred, holistic approach. This included new design elements, tone-of-voice refinement, and consistent content templates to build brand recognition.
  • Video Production & Editing
    I edited reels, short-form videos, and educational clips tailored for Instagram and TikTok. Each piece highlighted HHM’s expertise in holistic fertility, birth, and postpartum care, while keeping content relatable and engaging.
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  • Authority Building
    By combining rebranding, consistent storytelling, and strategic campaign launches, I helped position HHM as a recognized authority in Edmonton’s birth and fertility space, culminating in her being rated a Top 10 Doula in Edmonton.

Marketing Impact

  • Brand Visibility: HHM’s content reached wider audiences across Instagram, TikTok, and podcast platforms.
  • Authority Status: Rebranding + consistent digital storytelling positioned her as a Top 10 Doula in Edmonton.
  • Community Growth: Increased engagement through campaign-driven conversations and interactive content.
  • Professional Presence: Built a scalable content strategy that now serves as a blueprint for future campaigns.

Growth Highlights

  • Follower Growth:
    • Dec 2024 → Apr 2025: +350 followers
    • Total growth: ~117% increase (from ~300 → 650)
    • Average growth: +87 followers per month
  • Content Reach:
    • Video views grew from 100–300 per post → 1,000–3,000 per post
    • Represents a 10x growth in average reach
    • Reels became a primary driver of engagement and discovery
  • Engagement Trends:
    • Likes & comments doubled alongside reach growth
    • Engagement rate consistently tracked above industry average (est. 6–8%, compared to 3–5% for wellness brands)
    • Interactive campaigns like Birthmas boosted story participation and shares

Stefano Ferra